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DOPPS is the largest non-governmental organization for nature protection in Slovenia. Its aim is to protect birds and their habitats. With this they contribute to the preservation of nature and the well-being of the entire society.
We have been cooperating with DOPPS for many years, and together we have created many beautiful stories. One of them is the Forest specialists website, which was created as part of the ACF program in Slovenia. It points out that, despite Slovenia’s large forested areas, less than 1% of its old, natural forest has been preserved. What’s more, it can only be found in rare forest reserves. In order to preserve the most endangered forest species of birds that live in such forests, this amount is insufficient. DOPPS wants to start increasing the area of natural forests in Slovenia and thereby take an important step forward in the preservation of valuable forest bird species and the protection of the most threatened components of biotic diversity in our forests.
We created a bilingual website, the main goal of which is to collect as many donations as possible for the purchase of a forest that will be left to natural development.
For this, we chose to use the WordPress platform, which allows easy editing of content, as well as several ways to donate to their cause via the website. For the design of the website, we looked to the forest to find inspiration for our color palettes and used high-resolution photographs provided by the client.
The website as a whole provides the user with a good insight into the purpose of the project and how we can all contribute to the preservation of forests and endangered forest bird species in them.
The goal of raising €45,000.00, which DOPPS needed to purchase 10 ha of forest, was achieved in eight months with the help of the website. DOPPS is now looking for suitable forest plots, which they will return to nature. They, above all, want to buy 10 hectares of closed forest in an area where one of the target species of forest birds (forest specialists) is present, since the cessation of forest management will help them thrive and better their living conditions.
When designing the user experience, we focused on the intuitive and clear presentation of the project’s goals and on making the donation process as simple as possible for visitors. The user can always see the notification badge for donations via SMS messages on the website, which is the easiest way to donate. We also enabled visitors to donate via bank transactions, credit cards (via the Stripe system) and PayPal.
We used a modern color palette that matches the colors of the forest, ensured the website is easy to navigate and has a good layout of sections on the website. We created a visual graph on the home page, which, based on the number of current donations, shows how many donations are left until the next goal is reached. On the website, we have also included statements of Slovenian and foreign celebrities, each of whom has also chosen their own “forest specialist”. The project was also supported by many Slovenian and foreign companies.
“We are very satisfied with the functionality and appearance of the Forest Specialists website, and the good user experience has also been confirmed by users. We raised the funds for the purchase of the forest in only eight months.”
Urša Gajšek – education coordinator, DOPPS – BirdLife Slovenia
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